John Baca-Dubets
INDEX
CLIENT
Nike
PARTNER
Bam Productions
LENGTH
SERIES
ROLE
Producer

Nike — Nike Pegasus

Four Nike athletes — Galen Rupp, Matthew Centrowitz, Parker Valby and Sinclair Johnson — each filmed on a different stretch of the track at Hayward Field. No two of them run the same way, and the films let that show.

The Pegasus is the through line: a shoe that traces back to Bill Bowerman and the earliest days of Nike, still carrying that idea forward.

It felt less like a shoot and more like going back to where running started — a few laps around the track, and around the history with it.

TEAM